![]() ![]() Exchange social currency for physical items in the real world. Social vending machines placed in targeted locations to connect with consumers on their daily commute. Socially shareable photo experiences and games ![]() Socially Integrated Photo Booth with DSLR ![]() Centralized Photo booth which captures the environment and everything within it This information can be valuable for brands to receive insight on what people engaged with most, when, and where.Ģ.) Creative Photobooths Photo booths are a huge hit at events, and marketers are beginning to get very creative with how they’re approaching them. Using this information along with the position of the actual node that is listening for probe requests, you can get a picture of who is within range, when, and for how long. #DIGITAL ACTIVATION IDEAS MAC#To do this the phone sends out what’s called probe requests that contain information about the phone such as its MAC address and an approximate distance between the phone and the router. 10 New Technologies Brands are Using for Improving Experiential Activationsġ.) Wi-Fi Zone Tracking / Event Analytics When a device such as an iPhone has Wi-Fi enabled it’s constantly searching for networks to connect to (that’s why you can see a list of networks nearby). ![]()
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